Step-by-Step Guide- Adding a ‘View Product’ Button to Instagram Posts for Enhanced E-commerce Experience

How to Add View Product Button on Instagram Post

In today’s digital age, Instagram has become a powerful platform for businesses to showcase their products and engage with their audience. One of the most effective ways to enhance the shopping experience on Instagram is by adding a “View Product” button to your posts. This feature allows users to easily access product details and make purchases directly from the app. In this article, we will guide you through the process of adding a “View Product” button to your Instagram posts.

Step 1: Set Up Instagram Shopping

Before you can add a “View Product” button to your Instagram posts, you need to ensure that your account is eligible for Instagram Shopping. To do this, follow these steps:

1. Go to your Instagram profile and tap the three lines in the top right corner to access the menu.
2. Select “Settings” and then “Shopping.”
3. Tap “Get Started” and follow the prompts to set up Instagram Shopping for your business account.

Step 2: Add Product Tags to Your Posts

Once you have set up Instagram Shopping, you can start adding product tags to your posts. To do this, follow these steps:

1. Create a new post or select an existing post to edit.
2. Tap the “Tag Products” button at the bottom of the screen.
3. Search for the products you want to tag by typing their names or scanning their barcodes.
4. Select the products and tap “Add” to tag them in your post.

Step 3: Enable the “View Product” Button

Now that you have added product tags to your post, you can enable the “View Product” button. Here’s how:

1. Go to your Instagram profile and tap the three lines in the top right corner to access the menu.
2. Select “Settings” and then “Shopping.”
3. Tap “Manage Products” and ensure that the “Enable Shopping on Posts” toggle is turned on.
4. Go back to your profile and tap the three lines in the top right corner again.
5. Select “Settings” and then “Shopping.”
6. Tap “Advanced Settings” and ensure that the “Show Product Tags in Posts” toggle is turned on.

Step 4: Share Your Post

Now that you have enabled the “View Product” button, you can share your post with your audience. When users tap the “View Product” button on your post, they will be taken to a product page where they can view more details and make a purchase if available.

In conclusion, adding a “View Product” button to your Instagram posts is a simple and effective way to enhance the shopping experience for your audience. By following these steps, you can easily set up Instagram Shopping and tag your products, making it easier for users to discover and purchase your products directly from the app.