How to Insert Video in Mailchimp: A Step-by-Step Guide
In today’s digital marketing landscape, video content has become an essential tool for engaging and retaining customers. Mailchimp, a popular email marketing platform, offers a variety of features to help businesses create compelling email campaigns. One of the standout features is the ability to insert videos directly into your emails. This article will provide a step-by-step guide on how to insert video in Mailchimp, ensuring your emails stand out and capture the attention of your audience.
Step 1: Choose the Right Video
Before you begin, it’s essential to select the right video for your Mailchimp campaign. Make sure the video is relevant to your audience and aligns with your campaign goals. Additionally, consider the video’s file size and format, as larger files may affect email delivery and performance.
Step 2: Upload the Video to Mailchimp
To insert a video in Mailchimp, you first need to upload it to the platform. Follow these steps:
1. Log in to your Mailchimp account.
2. Click on “Campaigns” in the left-hand menu.
3. Click on “Create campaign.”
4. Choose the campaign type and select the audience you want to send the email to.
5. Click “Start from scratch.”
6. In the “Content” section, click on “Upload.”
7. Choose the video file from your computer and click “Open.”
Step 3: Embed the Video in Your Email
Once the video is uploaded, you can embed it in your email campaign. Here’s how:
1. In the “Content” section, click on the “Insert” button.
2. Select “Media” from the dropdown menu.
3. Choose the video you uploaded earlier.
4. Click “Insert.”
Step 4: Customize the Video Player
Mailchimp allows you to customize the video player to match your brand’s style. Here’s how:
1. Click on the video player in the email editor.
2. In the “Media” panel, you can adjust the video size, autoplay settings, and loop options.
3. Click “Save” to apply the changes.
Step 5: Test Your Email
Before sending your email campaign, it’s crucial to test it to ensure the video plays correctly. Follow these steps:
1. Click on the “Preview” button in the upper-right corner of the email editor.
2. Check that the video is visible and plays as expected.
3. If everything looks good, you can proceed to send your campaign.
Step 6: Send Your Email Campaign
Now that you’ve inserted the video and tested your email, it’s time to send your campaign:
1. Click on the “Send” button in the upper-right corner of the email editor.
2. Choose your sending options, such as sending time and frequency.
3. Click “Send campaign” to distribute your email to your audience.
By following these steps, you can easily insert video in Mailchimp and create engaging email campaigns that stand out from the competition. Incorporating video content into your emails can help you capture the attention of your audience and drive better engagement with your brand.
